The Challenge
Dave is a successful consultant working with mid to large Law Firms on optimizing their operations around a few profitable practices.
On occasion he picks up referrals from his existing clients, and he attends legal conventions to meet and network with new prospects.
Since Dave’s business was largely local, he knew he needed to grow outside his region and was not sure how to get started.
The Solution
As Dave started researching how to find and engage Managing Partners at law firms, he was shocked at the number of alternatives and how concentrated they were in each individual step of the business development process. He had to first acquire a prospect list with emails and phone numbers, then he had to craft test messaging and figure out how to message at scale. Dave knew he had to polish up his brand and LinkedIN profile to impress his target clients. He needed content and social media tools to get his message out there. He really was confused where to get started. Didn’t anyone offer a comprehensive solution that could do a great job at all these steps?
Dave saw an Ad for Sherpa AI, a platform using artificial intelligence to manage the entire business development process. Starting with a LinkedIN profile optimization to his target market, using AI powered tools to deliver messages at just the right moment, and then prioritizing prospects based on Dave’s network and career experience. Sherpa AI was the wholistic approach he needed!
The Results
Dave decided to focus on Law Firms in two major cities closest to him. He also focused on a very specific size of firm that could benefit most from his service. Having not updated his LinkedIN profile for the last few years, he used the Sherpa AI LinkedIN Optimizer to make his profile a super marketing tool, easy to read and loaded with accomplishments and data.
Sherpa AI created a series of new messages to use and launched multiple campaigns to Managing Partners. Within days Dave had his first meeting with a Law Firm who really needs a product like Dave’s