The Challenge
After a great career as a Senior HR executive at a Fortune 500 company, Monica invested in an Executive Coaching Certification. She loved working with high performance people and loved the flexibility of self employment.
After launching her practice, she immediately signed up some of the executives from her existing network. Monica quickly realized she needed to add execs outside her community to match her prior income stream. With little selling experience, she had no idea where to get started!
She needed a guide to lead her on a business development journey.
The Solution
During her career she worked with sales leaders and she understood that selling requires discipline, great messaging and relentless follow up. As she searched through hundreds of lead generation agencies, business development advisors, email/LinkedIN marketing firms, and networking clubs, Monica realized she needed a wholistic solution that created a coordinated approach across all these elements. She heard about Sherpa AI from another Coach and thought she would give it a chance.
Sherpa AI started by optimizing Monica’s LinkedIN profile to match her target customer, Fortune 500 executives. Sherpa pointed out that her profile was too focused on her past HR accomplishments and skills, not her abilities to coach and counsel employees. Her profile was bloated with long winded descriptions of past roles and light on data supported wins and milestones. Sherpa AI suggested a range of changes that made her Linkedin Profile a high impact read in under a minute!
Using world class prospect matching algorithms, Sherpa AI identified over 1000 potential coaching clients, including their email, LinkedIN URL and phone number.
Email and LinkedIN campaigns were created using tested messaging strategies, all focused on driving live introductions for Monica. Sherpa AI even provided a live business development expert to answer questions and brainstorm alternate strategies. Once launched, Monica saw immediate engagement from her target list.
The Results
Monica’s LinkedIN followers and connections immediately started to grow at a rate of 4-5 a day. Daily visits to her LinkedIN profile also jumped and content she shared received many more views than typical. Replies to her messages accelerated and more than 10 new executive connections responded weekly. Follow up messages with a calendar link resulted in a live meetings and she quickly built a pipeline of interested prospects. Two weeks later she signed her first client for 2 hours monthly at a rate of $500! After 30 days she had two new clients and over 100 prospects in her personal pipeline.